Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web Kristina Halvorson ebook
Page: 135
Publisher: New Riders Press
Format: pdf
ISBN: 0321620062, 9780321620064

That's what I do—somebody's finally named it. Once all brands have started embracing content marketing, what happens then? Content Strategy for the Web by Kristina Halvorson. Let's redraw the quad and give the strategic core the place it deserves. Content Strategy for the Web Kristina Halvorson ebook. Many people, including people I very much admire, are seriously frustrated that much of the current conversation focuses strictly on Web content. Content Strategy for the Web download pdf. When consumers finally tire of ads on the web (i.e., pre-roll, roadblock ads, basic banners), what will brands do? While reading Kanter and Fine's The Networked Nonprofit and Halvorson and Rach's Content Strategy for the Web, there are several instances where the two books overlapped each other. There's an increasingly loud debate happening around content strategy. Hey, there, everyone who was in my content strategy workshop. Yes, most of our organizations have marketers focused on acquiring leads to feed into our nurturing programs; but are we really thinking about this in terms of our content strategies? Melissa Rach, co-author of “Content Strategy for the Web, Second Edition,” explored the importance and value of interesting content — why you need it to capture people's attention and get them engaged. When I first heard the term “content strategist” a few years ago, I thought, Yay! The content strategy has relatively the new type of the discipline in the digital marketing. Content strategy and content marketing is quickly gaining ground. You've ignored the core of your web content strategy for too long. Pro-Active Reputation Management Featured Content. I personally think it's a sad example of sexism on the web, but my responsibility on the blog is to note valuable strategies, and this one certainly can deliver. Finding yourself wishing you'd read a book a few years earlier often indicates how useful it could be to your work, your life, your knowledge. (Complete deck is at the end.) Recommended books.